What I’ve done.
I’m a Content Marketing Manager with a passion for branding and creativity, and over a decade of experience in the marketing industry.
Too much to read right now?
CURRENT POSITION
English Second Language Teacher.
CHUNGDAHM Learning Institute | 2020 - Current
Operate and manage both virtual and physical classroom of students.
Use curriculum to lesson plan, support students’ learning of English as a second language through to their examinations.
Moderate examinations for TOEFL JR and TOEFL.
Evaluate student knowledge, progression as well as behaviour.
POSITIONS HELD
Content Manager.
Three (Hutchison 3G Whampoa) | 2018 - 2020
Conduct non-paid social media campaigns emulating the core brand personality to generate ‘brand love’.
Work with influencers and celebrities alike to deliver engaging visual content as well as SEO traffic driving articles.
Create various content forms using Adobe Products, including After Effects, Photoshop and Premiere.
Digital Marketing Specialist.
Three (Hutchison 3G Whampoa) | 2016 - 2018
Develop campaigns for paid social media and other advertising platforms, guided by the company’s strategic goals.
Monitor brand reception, commercial KPIs and retention.
Responsible for SEO copywriting for ‘Hub’ on Three.co.uk and Smarty.co.uk
Channel Marketing Communications Manager.
Three (Hutchison 3G Whampoa) | 2015 - 2016
Create best in class retail marketing campaigns for both trading and brand.
KPIs are to drive quality traffic into the store environment and all collateral required for converting sales and driving brand awareness.
Strategising and arranging all collateral to be sent to 350 retail stores.
Work with external agencies for printing, artwork design and warehouse/delivery management.
Retail Marketing Communications Executive.
Three (Hutchison 3g Whampoa) | 2011 - 2015
Delivering and working on trading collateral for 350 retail stores in a fast and competitive market.
Ensuring all stores received items on time, complete with instructions in order to drive better conversions in store.
MILESTONE PROJECTS
SEO for YouTube.
SEO reconfiguration of Three’s YouTube Channel seeing a 65% uplift in traffic to ecommerce site.
Apple Launches.
24 hour turn around from Apple Keynote to Marketing Campaign go live, for 11 years running.
Three.co.uk Hub.
Launch and maintain of Three.co.uk’s blog ‘Hub’ and Smarty.co.uk
SIDE HUSTLE
Blogger.
LifeAdventurers.co.uk | currently being updated
Maintain a written blog with travel tips, advice and general reviews.
Includes SEO keyword research, photography, logistics and social media traffic driving.
Networking with likeminded individuals at Travel conferences and social events.
SKILLS
Blog Writing.
Experienced writing for both personal and brand platforms for SEO benefit.
Adobe CS.
Experienced with Adobe Creative Suite, including PS, AE, AI and PR.
Social.
Community management with Sprinklr, Hootsuite and individual social platforms.
Creator.
Hands-on experience in content creation within short timeframes.
EDUCATION BACKGROUND
Chartered Institute of Marketing, UK.
Professional Diploma in Marketing | June 2014
Completed an online postgraduate course in Marketing.
Completed case studies and examinations for accredited Marketing qualification covering offline, strategic and online platforms.
University of Wales, Newport.
Bachelors Degree in Animation, Film and Games Design | June 2006
Degree in Animation, Film and Games Design.
Detailed in script writing, artwork direction and both digital and non-digital creative methods.
Specific skill in character design and Stop Motion techniques
COURSES COMPLETED
TEFL.org, United Kingdom.
120-hour Certificate for TEFL and TESOL | 2020
Course taken to qualify as a Foreign Language Teacher:
This course covers Grammar and Language awareness, Video Observation, Telephone Teaching, Teaching Large Classes and TEFL lesson planning and principles.
This accreditation supports Teaching English as a Foreign Language (TEFL) and Teaching English to Speakers of Other Languages (TESOL).
Media Training LTD, London.
After Effects CC: Introduction | 2019
Course taken to enhance existing knowledge through practical exercises:
This course covered basic knowledge recaps as well as introduction of more skilled requirements such as masking and tracking.
After Effects CC: Intermediate | 2020
Course taken to enhance existing knowledge through practical exercises:
This course not only introduced additional effects, but also covered 3D layering, masking and compositing.
After Effects CC: Advanced | 2020
Course taken to enhance existing knowledge through practical exercises:
This course covered advanced key-framing techniques, expressions, advanced 3D layering effects and cinema4D integration.
Shaw Academy.
Diploma in Blogging and Content Marketing | 2016
The course covered all the aspects of Blogging and Content Marketing that must be considered by individuals and brands alike.
Blogs are an essential asset for brands and creative individuals across the digital world, but they’re a key additional tool to Digital Marketing specialists.
Content is no longer just a way for individuals to share their passions, but a unique medium to generate loyal readers and brand love.
Diploma in Social Media Marketing | 2016
This course demonstrated how to leverage Social Media Marketing to grow brand awareness, business KPIs and protect its reputation.
A dominant form of communication in the digital space, Social media has dramatically changed the way we interact with consumers.
Diploma in Digital Marketing | 2016
This course covered the fundamentals of Digital Marketing in advertising:
Specifically understanding how to acquire clients for less, converting greater numbers of leads into profitable customers, increasing market share in a highly competitive and exponentially growing the online market place.
Chartered Institute of Marketing.
Certificate in Multichannel Digital Marketing | 2014
A project management course in Marketing highlighting where any campaign can become multichannel.
This involved conversations and case studies on how to create a successful marketing plan where all the available channels support.
